light my bricks
Professional
role: Product visualisation specialist
About Light My Bricks
Light My Bricks is the global leader in LEGO lighting, dedicated to transforming LEGO creations with high-quality, easy-to-install light kits. What started as a passion project has grown into an innovative company that enhances the way builders experience their LEGO sets.
Driven by a love for LEGO and a commitment to creativity, Light My Bricks designs seamless lighting solutions that bring models to life, adding depth, realism, and a dynamic visual impact. Whether for casual builders or serious collectors, our expertly crafted kits offer a simple yet powerful way to elevate displays, turning ordinary LEGO sets into stunning illuminated masterpieces.
My role
As the Product Visualisation Specialist at Light My Bricks, I was at the forefront of creating visual assets that brought our premium products to life. My role focused on developing high-impact imagery and videos that showcased our products in the best possible light, enhancing their appeal and driving sales.
By leveraging advanced 3D rendering techniques and post-production tools, I helped enhance the appeal of our products, creating engaging content that drove sales and elevated the brand’s visual identity.
Key responsibilities
Product Asset Development: Led the ideation and creation of all visual assets related to our products, including high-quality imagery and engaging videos for the website, social media, and other digital platforms. Ensured that every asset reflects the premium nature of our products.
3D Rendering: Creating 3D renders to complement the visual content strategy and provide a complete representation of our products.
Visual Storytelling: Collaborated with the Design and Marketing Teams to craft compelling visual narratives for each product. My work helped communicate the unique value and story behind each light kit, making it resonate with our audience.
Pre-Production & Editing: With the support of the Content and Production Manager, I developed plans that leveraged the skills of the team that spans from pre-production planning to on-site shooting and editing. I ensured that all assets meet our high standards for quality and creativity.
Project Management: Managed production timelines and ensured that all visual content is delivered on schedule, aligned with product release schedules, and optimised for maximum impact.
Innovation & Quality Control: Continuously explored new visual content trends and techniques to keep product imagery and videos at the cutting edge. Maintained rigorous quality control to ensure all content is consistent with our brand’s premium positioning.
qualifications
Proven experience in multi-media production including but not limited to product photography and videography.
Proficiency in 3D rendering software - Expert knowledge and experience with software such as Cinema 4D, Keyshot, Unreal Engine, Maya, Fusion 360.
Proficiency in the Adobe Suite - Proficient with Photoshop, Premiere Pro, After Effects
Strong project management skills, with experience handling multiple deadlines and delivering content on time.
Creative mindset with the ability to bring innovative ideas and storytelling techniques to life.
Ability to collaborate effectively with cross-functional teams, including design and marketing.
Key competencies
Creative Asset Development: Expertise in producing visually striking images and videos that elevate the appeal of products across digital platforms.
3D Visual Support: Ability to enhance product presentations through the creation or integration of 3D renderings where necessary.
Narrative-Driven Content: Skilled at using visuals to tell engaging stories that highlight the unique features and value of each product.
End-to-End Production Oversight: Proficient in managing the entire product content creation process, from pre-production planning through to final edits, ensuring high-quality output.
Deadline-Driven Project Coordination: Strong in managing production schedules, keeping content development aligned with product launches and marketing timelines.
Continuous Improvement & Innovation: Always seeking out the latest trends in visual content to ensure assets are cutting-edge and reflect the premium nature of the brand.
